SOCIAL

Free marketing for those who truly need it.

OUR CRITERIA

Provide support to worker organizations and at-risk territories to improve their exposure on social media.

Otavalo merchants filming a production for social media

Criteria

We don't choose just any small business. We look for communities, businesses, organizations in small towns, and people whose income could grow with digital exposure to improve their quality of life: if the business doesn't work, their quality of life, and even their health, are at risk. That's where a well-told marketing strategy can change the entire course of a family or an entire group.

Commitment

We offer the same craft we apply for our clients: diagnosis, strategy, and hands-on guidance, free of charge, with the same rigor. Because every business deserves to have its story told well. Also, we don't aim to do the work for them, we aim to give them the tools and knowledge so they can sustain it over time.

A REAL STORY

This idea goes back to before Huna even existed, it comes from our passion for communication and helping those who need it.

Pawkar Community

Before Huna was a marketing agency, we were closely tied to XYZ Radio, a media outlet whose alliances with CIUDAD, for example, gave us the opportunity to travel to this community in Otavalo and train merchants in topics like: marketing, social media, photography, video, and communication — one of the most rewarding experiences we've had, not just personally but professionally, laying the groundwork for us to offer this service to the community to this day.

A Door to New Opportunities

The goal wasn't a one-off campaign, but to leave them with tools and know-how so they could sustain that communication on their own over time, among stall neighbors who share the same livelihood.

Training session in the Pawkar community, Otavalo

HOW WE DO IT

This is how we select and support each social responsibility project.

01
Identification
Step 1
We look for and listen to communities and businesses whose livelihood depends entirely on their activity.
02
Diagnosis
Step 2
We understand their reality, their audience, and their actual resources before proposing any strategy.
03
Guidance
Step 3
We teach and advise closely, with the same rigor we apply for our paying clients.
04
Autonomy
Step 4
We leave them with tools and know-how so they can sustain their own communication over time.

KNOW A COMMUNITY
THAT NEEDS THIS SUPPORT?

If you know a business or community whose livelihood depends entirely on its activity, tell us their story.

Tell Us Their Story